Maximizing Sales for an Egyptian Oriental Restaurant
Case Details
Here is an overview of the case study, highlighting the field, duration, and location
- • Field: Egyptian Oriental Restaurant
- • Duration: Q1 2021
- • Location: Cairo
Business Overview
- • Capacity: 600 chairs
- • Average Order Value (AOV): 150 EGP per person
- • Weekend Target: Achieve 90% table turnover twice
Targets and Budget
- • Sales Target for Q1: 1,296,000 EGP
- • Marketing Budget for Q1 129,600 EGP
Results Achieved
- • Actual Marketing Spend: 129,000 EGP
- • Sales Achieved for Q1: 5,400,000 EGP
By strategically utilizing the marketing budget and implementing targeted campaigns, we exceeded the sales target by over 4 times, demonstrating the restaurant’s potential when paired with effective marketing efforts.
